The end cap is a product displayed at the end side of an aisle. This product gives a competitive advantage to a brand. In a retail environment, end caps are leased to manufacturers. When products are placed on end caps, they are sold faster compared to when they are not on end caps. This is because many clients are attracted to the products on the end caps. At some time, the display of good on the end cap is known as a feature.
End caps are manufactured from different materials. Some are made up of corrugated fiber, rubber, and corrugated plastics. The rubber end cap suppliers ensure that the end caps are available in different colors and are supplied as flat packs.
What are the uses of end caps?
There are numerous reasons why end caps are used;
1. Used to optimize the store.
Retailers use end cap to display products to clients and to increase their sales. They are placed at strategic places, mostly at the end of gondolas or aisles. The end cap has three sections. They make shoppers have a glance at them. The three parts of the end cap have different purposes. The shelf at the top presents the theme of goods, and the middle shelf contains samples of the product being sold. It highlights the features of the product. The rack at the bottom display stock and quantities that are additional to the products and makes clients access them easily.
2. To drive impulse sales
Retailers use end caps to drive impulse sales. The end cap makes shoppers purchase during the last minute of their shopping. This happens when the end caps are placed in the right places.
To enhance and retain brand recognition.
When products are placed on end caps, the exclusivity and isolation set them apart. There is no distraction from the brands of competitors. Mostly customer goes for the products that are displayed.
3. To enhance the sale of seasonal products
Some products are available at only some seasons. Mangoes, for example, are available in large quantities during the summer season. End caps are used to announce that the products have arrived, and the retailers can sell the goods throughout the entire period. Many end cap suppliers make a lot of sales during this period because the end caps are in high demand.
4. To plan for strategies for future sales.
End caps are used to keep a trend on how products perform when placed on them. A comparison is made on the sale of goods on the end cap and those that are not placed. The store owners can plan strategies for the future to improve their sales.
Therefore, products should be filled in the end caps frequently to maintain decor and impression. The display should be looking good and full all the time. You should not place many products on the end caps. Only one or two products should be placed at a time to attract the attention of clients. Therefore, get the best end caps from reputable rubber end cap suppliers available.